PORTER ERISMAN

PORTER ERISMAN

Former VP at Alibaba Group, Film maker, leading expert on e-Commerce in Asia

Keynote III

The "Alibaba Concept"
how they radically changed the e-Com market

9th March. 13:00 - 13:45

Porter Erisman is a former Vice-President at Alibaba Group (2000-08), China's internet giant. He witnessed it grow from humble beginnings into the world’s largest e-commerce company.

Erisman first arrived in China in 1994 and, after a year studying Chinese, he fell into a six-month stint as host of China Through Foreigners’ Eyes, a travel programme on China Central Television.

After studying for an MBA in the United States from 1996-98, Erisman returned to China and worked at Ogilvy & Mather in Beijing, overseeing an internet marketing group as China’s internet began to take off. Lured by the excitement of joining an internet startup, he joined Alibaba.com in 2000, just as the company moved out of a small apartment.
From 2000-2008, Porter worked as a Vice-President at Alibaba Group, joining the company just as it moved out of founder Jack Ma's apartment at various times leading the company’s international website operations, international marketing and corporate affairs. In 2002, he took a year off from Alibaba to travel around the world, during which time he spent two months riding a bicycle across China retracing the southern route of the Long March.

He is the international bestselling author of Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business, selected by the Wall Street Journal as one of the “Best Business Books of 2015.”

He is also the director of the award-winning documentary Crocodile in the Yangtze: the Alibaba Story which travelled to fifteen film festivals and was broadcast on Bloomberg Television. An expert on e-commerce in emerging markets, he has consulted in Africa, Asia and Latin America and has spoken at high profile industry events in over 30 countries.

Most recently he is author of Six Billion Shoppers: the Companies Winning the Global E-commerce Boom. Porter received a B.A. from Stanford University and an M.B.A. from the Kellogg Graduate School of Management.